Our sectors

Housing

Helping housing providers, government and businesses to better understand their customers and make better decisions

Sectors Housing

Housing research specialists

It’s a challenging time in housing. Following the social housing white paper there are increasing expectations for providers to rebalance the tenant / landlord relationship and engage with customers in meaningful ways to improve provision. While also delivering value for money services and providing affordable housing. Meanwhile the Government is under pressure to address the housing crisis through the supply of more affordable housing as part of the levelling up agenda. All amid a backdrop of rising inflation and an economic downturn.

We help housing providers, government and businesses within the housing sector to better understand their customers and make better decisions.

Why IFF?

We know housing

We’ve been supporting the housing sector for over 13 years. This knowledge and experience means we understand your challenges, we speak your language, and we know what works.

A safe pair of hands

It might not be sexy, but what you need more than anything is a team you can trust. We’ve been operating since 1965. In that time, we’ve developed thorough processes to ensure you’ll receive high quality findings on time and on budget.

We see this as a partnership

Working together towards a common goal, our team become an extension of yours. Our flexible and collaborative approach, with guidance and strong communication throughout means you’re always kept in the loop and can trust us to deliver.

Our specialisms

From one-off surveys, to complex multi-strand projects, we offer a wide range of solutions, to meet your housing insight needs. Here are a just a few ways we might be able to help.

Measure customer satisfaction

We can help you track customer satisfaction through perception and transaction surveys, including industry benchmarking, real-time results and hot alerts.

Map customer journeys

See your services through the eyes of your customers. Our customer experience experts can help you map your customers’ entire journey or focus on a specific touchpoint to reduce friction.

Evaluate impact and processes

Demonstrate the impact of new initiatives and measure the effectiveness and efficiency of your processes over time.

Understand your customers

We can conduct census surveys to help you capture data on the characteristics and needs of your customers to help you understand how to better target services.

Our research partners

We work with housing providers large and small from across the UK, as well as government bodies who support the housing sector. Here are just a handful of our housing partners.

“It was great to have a team of interviewers from IFF whose values in their approach to speaking to the customers aligns with ours. Being kind, caring and putting them first.”

Laura Rychlewski,

Strategy & Insight Researcher, LiveWest
“Simply put, it worked! Kate and Luke supported us every step of the way and gave us loads of insightful guidance to ensure the success of the project. They gave us so much research expertise and the level of insight we got in the final reports truly reflects the quality of support we got throughout the project.”

Matthew Weekes,

Head of Customer Engagement and Resident Involvement, Peabody
“Working with IFF has allowed us to speak to large numbers of our customers in a short period of time, which in turn will allow us to tailor our services quickly and provide the support that is needed, where it is needed. We are really excited to receive the outputs of the research and start using it to make a real difference to our communities.”

Shaun Taylor,

Director of Experience, Insight, and Innovation, One Manchester