I’m Nicola Wildash

Restaurant enthusiast, Diet Coke addict, Aerobics lover, Real Housewives obsessive, City cyclist convert

A little bit of what I do

Having spent 10 years designing and delivering mixed method research projects at YouGov, Sport England and then IFF Research, I now head up IFF’s in-house Innovation and Efficiencies (I&E) team. I help teams work smarter by finding practical ways to improve how we deliver research, adopting new technologies responsibly, and embedding practical uses of AI and automation into day-to-day work. Ultimately, my focus is helping IFF deliver high-quality research more efficiently while creating better experiences for both our teams and clients.

What I’ve achieved

I’ve led a range of business transformation initiatives across IFF. These include the rollout of Microsoft Copilot, the switch from Zoom to Teams for internal communications and adoption of SharePoint, as well as supporting the introduction of new tools and automation that reduce manual effort and free researchers to focus on higher-value work. Before being in this role, I was proud to lead several multiyear decarbonisation projects for DESNZ and 5 years of the Trade Survey for Wales on behalf of the Welsh Government.